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Terzi Editions: New identity for luxury Turkish towel brand

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Woven from 100% Turkish cotton, Terzi’s hand finished towels are made for people who care about the details. Unique, modern geometric design blends with traditional artisan craftsmanship.


Fast-moving lifestyles need quick-drying towels

Launched in 2019, Terzi draw upon a wealth of history and heritage. Also known as Foutas, they have been used in the Middle East and Mediterranean for centuries. Traditionally, Turkish cotton grows longer than other cottons, making it more absorbent, quicker drying and more compact. Their uses have ranged from public bath or hammam towels to casual robes for relaxing at home. Today, they are designed to be functional enough to use at the pool, yet smart enough to carry to a bar.

Geometric design

The identity references the geometric, but often imperfect, mosaics and gridded patterns found within Turkish culture. The mark needed to be able to adapt to a printed label and embroidery as well as digital applications such as instagram and online. Alongside the logo, a functional monochrome colour palette works effortlessly with the many coloured patterns and designs of the towels themselves.

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Mediterranean style

Terzi have a range of editions that feature different thicknesses, lengths and drying times, making them suitable for a whole range of different uses. They fold down smaller than the average towel, meaning that bit of extra space in your carry-on luggage or your gym bag.

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Find your place: Lantern’s industry briefing on branding for place, travel and tourism

Lantern Find Your Place

From place to space, we look at destination branding and marketing trends across travel and tourism

To celebrate being shortlisted for 'Best Place or Nation Brand' at the Transform Awards Europe 2019 for our work with global icon, Leicester Square (and after winning the same prize last year for our work in Newington) we've released a limited edition newspaper on place branding and marketing.

The mini-briefing has been sent to key industry influencers and looks at a number of our recent projects in the sector, as well as several opinion pieces on trends in the sector – including our thoughts on the already clichéd world of branding and marketing in space tourism. 

From global destinations to local neighbourhoods, Find Your Place details our experiences in capturing the spirit of a place and revealing the character of the communities we’ve worked with. Whether it’s driving engagement with residents, or attracting investment and tourism for economic growth, we’ve worked with all kinds of stakeholders and governing bodies to create some award-winning work.

We've also launched a dedicated webpage to showcase our work in the sector, which you can find here.

Lantern Find Your Place
Lantern Find Your Place
Lantern Find Your Place
Lantern Find Your Place

Copies of the newspaper are limited, but if you would like to receive one, please email placemaker@lanternlondon.com with your name, job title and address and we'll get one in the post.