Lantern featured in ID: The Definitive Guide to Visual Branding
Lantern featured in ID: The Definitive Guide to Visual Branding, alongside some of the world’s best agencies
David Airey is a best-selling writer and renowned designer. He's behind classic industry books including Logo Design Love – now in its second edition, having sold more than 50,000 copies in twelve languages.
So it was a real honour and a delight to be featured in his latest publication – Identity Designed. Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
“The book formalises the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios.”
There's a 20-page write-up of our approach, focusing on our branding for woodland bootcamp Primal Roots as a benchmark case study (more on that here). The book includes projects by fantastic agencies from across the globe, including plenty of our friends: Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
“Not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process.”
– Khoi Vinh, Principal designer, Adobe
The book is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Identity Designed: The Definitive Guide to Visual Branding is published by Rockport and available now in all good booksellers.
“Just as every brand designer knows, research is the key to unlocking useful insight and inspiration. Here, David Airey has done just that, speaking with preeminent design studios around the world. It’s a brilliant book bursting with revealing discussion and inspirational work.”
– Luke Tonge, director, Birmingham Design Festival
Photos with thanks to David Airey / Rockport