Fedrigoni 365: Lantern contributes to charity design compendium

Fedrigoni Lantern.jpg

We were thrilled to be asked to submit a design to Fedrigoni's beautifully printed book celebrating each day of the year 2018.

The book is a showcase of unique interpretations of the 365 days of the year, with each page featuring a different design from a leading UK-based creative agency. The book itself is printed on Fedrigoni's premium Sirio Ultra Black paper and in solely metallic silver ink – what a beaut!

We were tasked with creating an interpretation of the number 10 for January. As a month of dark nights and chronic post-Christmas-come-down we chose to focus on bright and warm neon letting. 

Fedrigoni Lantern.jpg

"With the atomic number of 10, neon is an element famously used to create luminous signage. Glowing warmly day and night, rain or shine, a neon sign is a beautiful way of displaying giant letters or numbers."

Fedrigoni Lantern.jpg
Fedrigoni Lantern.jpg

The calendar launched in December 2017 with an exhibition at Fedrigoni's London head office presenting each visual exploration of the 365 days of the year. All proceeds go directly to the Make-A-Wish charity so head over to Counter-Print to find out more and buy a copy. You can also follow Fedrigoni's instagram to see each day's design throughout the year.

Toasting a thriving night time economy, new report designed by Lantern

Night Time Economy by Lantern.png

Lantern designs this year's drinks industry report, helping urban centres create a successful, safe and vibrant night-time economy.

An exciting and attractive night-time economy is important for many towns and cities across the UK. But it must be safe, well managed and welcoming for all members of the community. Alcohol-related anti-social behaviour is often a problem, ruining a buzzing high-street atmosphere . The report sets out steps and guidance, based on the experiences of two successful towns, for businesses and authorities to nurture and cater their night-time economy to everyone from teenagers to pensioners.

We were commissioned by think-tank, BritainThinks to create an engaging design to present the report both for print and online. In line with the report, it was important to showcase a thriving evening scene made up of a variety of businesses and activities, not just focusing on bars and pubs.

Night Time Economy cover by Lantern.png
Night Time Economy spread by Lantern.png
Night Time Economy spread by Lantern.png
Night Time Economy infographic by Lantern.png

The result is a bustling street that features on the front and back cover as well as an accompanying theme that is thread throughout the document. Iconography and full page infographics were designed to help communicate the findings, which could also be used in presentations and on social media.

Read the report here.

Lantern brands classical music streaming service, Primephonic


Lantern has developed the brand strategy and refreshed identity for Primephonic, a new streaming service that delivers classical music for the digital age 

This article first appeared in Transform Magazine

Invented in 1877 by American businessman Thomas Edison, the sonograph allowed live sound to be recorded and played back for the first time in history. Although rudimentary, constructed from a cylinder and tin foil, Edison's discovery paved the way for what was to become a fruitful and ever-changing industry. And, with the past two decades seeing a cultural shift towards internet-enabled music streaming, a new era of brands has emerged to complete the next chapter in the history of recorded music.

Launched in 2014, Primephonic is a classical music streaming service, offering around 100,000 classical music pieces in high quality formats across a dynamic array of styles. Through marrying the most historic form of music, classical, with the forward-facing innovation of a contemporary streaming service, Primephonic aims to change perceptions of classical music as the preserve of a certain demographic. It also hopes to update users listening habits to be more relevant to the 21st century.


With its identity, logo, digital and advertising, social media and tone of voice rebranded from July 2017 by London-based brand design agency Lantern, the Primephonic brand is disruptive while recognising the gravitas of the product it provides. "Classical music has long fought a reputation of being elitist, uncool and the preserve of the old and educated," says Ryan Tym, director at Lantern. "Primephonic exists to challenge that view and reinvent the genre, offering barrier-breaking services and experiences."

And, Tym explains, one of the key ways Lantern achieved a creative yet unique brand identity for Primephonic was through the agency's use of creative writing. With bespoke copy accompanying Primephonic's photography-led advertising, a subtle contrast is created between the imagery grounded in real life, and the more whimsical promise of, for example, 'Journey through the solar system in seven movements.' Tym says, "We captured a narrative that expresses how twelve simple notes can be arranged with a spellbinding ability to immerse and inspire, to divide and disrupt."


A new tagline for Primephonic, also created by Lantern, reflects the unique emotional experience classical music can bring to the listener -- as well as being a play on words. 'For life on an epic scale' pairs with the image-led digital and print advertising to emphasise the place of classic music for everyone across all walks of life. And, from the social media platforms to the logos, the brand's connection to classical music is a clear thread. "The icon was designed to reflect the five horizontal lines of a music stave, acting as a foundation for all classical music pieces," says Lantern.


"Two staves have been abstracted, interlocking to form a play icon, helping to reflect the sense of amplification and epic scale that customers feel when interacting with the Primephonic brand."

A set of brand guidelines also developed by Lantern ensures that, going forward, Primephonic is able to consolidate its brand across all touchpoints – an important consideration given the variety of platforms on which streaming services are now available. Sharri Morris, head of marketing at Primephonic, says, "Lantern just get it. Their creativity and vision elevated our company goals with ease and focus. They were instrumental in expanding our brand, strengthening our identity and core and bringing clarity to our messaging. Thank you for bringing it to life on an epic scale!"


The history of recorded sound is vast. But, while the past 20 years has seen a seismic shift in almost all facets of the music industry, the ability of classical music to move people in unique and emotive ways remains as strong as ever. Through careful research and intelligent insight, Lantern and Primephonic has captured the enduring nature of classical music while recognising the need to dispel the myths surrounding the genre to new audiences. Perhaps the next chapter in the history of classical music has arrived.


“Lantern just get it. Their creativity and vision elevated our company goals with ease and focus. They were instrumental in expanding our brand, strengthening our identity and core and bringing clarity to our messaging. Thank you for bringing it to life on an epic scale!”

Sharri Morris, Head of Marketing, Primephonic