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Terzi Editions: New identity for luxury Turkish towel brand

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Woven from 100% Turkish cotton, Terzi’s hand finished towels are made for people who care about the details. Unique, modern geometric design blends with traditional artisan craftsmanship.


Fast-moving lifestyles need quick-drying towels

Launched in 2019, Terzi draw upon a wealth of history and heritage. Also known as Foutas, they have been used in the Middle East and Mediterranean for centuries. Traditionally, Turkish cotton grows longer than other cottons, making it more absorbent, quicker drying and more compact. Their uses have ranged from public bath or hammam towels to casual robes for relaxing at home. Today, they are designed to be functional enough to use at the pool, yet smart enough to carry to a bar.

Geometric design

The identity references the geometric, but often imperfect, mosaics and gridded patterns found within Turkish culture. The mark needed to be able to adapt to a printed label and embroidery as well as digital applications such as instagram and online. Alongside the logo, a functional monochrome colour palette works effortlessly with the many coloured patterns and designs of the towels themselves.

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Mediterranean style

Terzi have a range of editions that feature different thicknesses, lengths and drying times, making them suitable for a whole range of different uses. They fold down smaller than the average towel, meaning that bit of extra space in your carry-on luggage or your gym bag.

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Fedrigoni 365: Lantern contributes to charity design compendium

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We were thrilled to be asked to submit a design to Fedrigoni's beautifully printed book celebrating each day of the year 2018.

The book is a showcase of unique interpretations of the 365 days of the year, with each page featuring a different design from a leading UK-based creative agency. The book itself is printed on Fedrigoni's premium Sirio Ultra Black paper and in solely metallic silver ink – what a beaut!

We were tasked with creating an interpretation of the number 10 for January. As a month of dark nights and chronic post-Christmas-come-down we chose to focus on bright and warm neon letting. 

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"With the atomic number of 10, neon is an element famously used to create luminous signage. Glowing warmly day and night, rain or shine, a neon sign is a beautiful way of displaying giant letters or numbers."

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The calendar launched in December 2017 with an exhibition at Fedrigoni's London head office presenting each visual exploration of the 365 days of the year. All proceeds go directly to the Make-A-Wish charity so head over to Counter-Print to find out more and buy a copy. You can also follow Fedrigoni's instagram to see each day's design throughout the year.


Toasting a thriving night time economy, new report designed by Lantern

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Lantern designs this year's drinks industry report, helping urban centres create a successful, safe and vibrant night-time economy.

An exciting and attractive night-time economy is important for many towns and cities across the UK. But it must be safe, well managed and welcoming for all members of the community. Alcohol-related anti-social behaviour is often a problem, ruining a buzzing high-street atmosphere . The report sets out steps and guidance, based on the experiences of two successful towns, for businesses and authorities to nurture and cater their night-time economy to everyone from teenagers to pensioners.

We were commissioned by think-tank, BritainThinks to create an engaging design to present the report both for print and online. In line with the report, it was important to showcase a thriving evening scene made up of a variety of businesses and activities, not just focusing on bars and pubs.

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The result is a bustling street that features on the front and back cover as well as an accompanying theme that is thread throughout the document. Iconography and full page infographics were designed to help communicate the findings, which could also be used in presentations and on social media.

Read the report here.