Lantern wins gold: Leicester Square awarded top prize for Best Place or Nation Brand

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We’ve defended our title for best Place or Nation Brand for the second year in a row. Our work with Heart of London Business Alliance for Leicester Square took home the top prize at this year’s Transform Awards.


Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering Asia-Pacific, the Middle East, North America and Europe, the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment.

Leicester Square is an internationally renowned icon, with a quarter of a million people visiting the beating heart of London’s West End every day. However, when it discovered it faced stiff competition from neighbouring areas, the Heart of London Business Alliance focussed on a renewed place brand strategy.

Lantern was commissioned to deliver a brand strategy that would highlight Leicester Square’s credentials as an entertainment hub as well as its variety of unique attractions.

Research identified that although international audiences perceived the area as an attractive part of London, domestic tourists and Londoners saw it as a tourist saturated area – merely a gateway to the surrounding areas. The new brand, which judges called clear and characterful, cemented the icon’s reputation as the vibrant heart of the West End.

Thank you again to Emily, Mark, Keon and the rest of the team at Heart of London.

To read more on this year's winners, click here.

Lantern x Transform

If you'd like to know more about how we can deliver effective results for your brand, contact Ryan Tym on +44 (0)203 6332150 or email

Lantern wins gold at European Transform Awards


Our work for Growth Rings took home the top prize for best creative strategy at last night's ceremony in London.

The project also picked up a silver for best rebrand to reflect a changed company mission and a highly commended for best copy style/tone of voice. For eight years, the awards have honoured best practice in brand development and rebranding across Europe, rewarding excellence across the whole brand development process. We're delighted to be recognised in what judges described as some of the most competitive categories.


The judges praised the project's creativity and authenticity, commenting "Growth Rings is a remarkable business; as well as crafting fine oak flooring, furniture and homewares, it also provides education and training opportunities for those met with barriers to employment.

To highlight its social mission, Growth Rings enlisted Lantern to reposition the organisation, showcasing its heritage and craft alongside its noble approach to social responsibility. Lantern delivered with aplomb. 

Key to the brand concept was the provenance of wood used by Growth Rings. Hand selected from the forests of France, the surface of the company's oak acts as a rich tapestry of bullet holes, bomb damage and the weathered scars from some of history's greatest storms.

Strength in the face of adversity – of the wood and the trainees who work with it – proved the perfect theme, and it emanates throughout the rebrand".

With a record breaking year in terms of companies entering and number of entries, we're thrilled with the wins and look forward to shaping the Growth Rings brand into the future.

To read more on this year's winners, click here.

If you'd like to know more about how we can deliver effective results for your brand, contact Ryan Tym on +44 (0)203 6332150 or email