‘Effortlessly stylish’ Norfolk Coast rebrand secures treble win at Transform Awards Europe
Our work to develop a sustainable tourism brand for the UK’s Norfolk Coast won three trophies – including two gold – with judges describing the project as ‘effortlessly stylish’ and a ‘natural wonder of a brand’.
On Wednesday evening, the continent’s very best agencies and creative teams battled it out in the 15th annual Transform Awards Europe. The event continues to be the only awards programme to celebrate excellence in rebranding, repositioning and brand development in the region so we were delighted to take home three awards at the event and bringing our total number of trophies to 24 over the last eight years.
Gold – Best Place or Nation Brand
Our partnership with Norfolk Coast Protected Landscape took home Gold for Best Place or Nation Brand. Judges praised our focus on the area’s distinctive nature: “It’s a fragile landscape at risk from climate change, but with a lot to offer in terms of natural beauty, biodiversity and exploration. The new name, Norfolk Coast, Protected Landscape communicates this. The visual identity is crafted using shapes, colours and images of the region itself. A family of camplike badges allows for versatility across the brand’s communications – not to mention an innately merchandisable opportunity. “It really works and will probably help grow the area’s distinctiveness for tourism and investment,” commented one judge.”
Gold – Best Visual Identity from the Travel and Tourism Sector
The project also topped the travel and tourism category, with judges praising our approach to promote the sustainable, responsible exploration of the nature in the region. “The new visual identity is effortlessly stylish and has clear visual and thematic links to the region itself. Badges and insignia allow for flexibility of use within a consistent design system. The result is compulsive, authentic and ownable. One judge praised “how all the component parts are married together. It feels local without being twee. I love the illustrations and smart logo.”
Silver – Best Creative Strategy
Up against cross-sector competition from every corner of the continent, we wrapped up the night with another trophy in the Best Creative Strategy category. Judges commented that “Lantern delivered with a natural wonder of a brand. The creative is anchored in the region’s natural splendour with hearty doses of outdoor lifestyle appeal. “It really works and will probably help grow the area’s distinctiveness for tourism and investment,” said one judge.
Special thanks
Client team: Katy Owen, Sydney Jacus and Mel Gillings
Creative team: Ryan Tym, Henry Brown, Baz Forrister, Mollie Kendell
Photography: Hollie Harmsworth
Illustration: Benedikt Luft
Logo refinement: Alec Tear