Lantern’s brand strategy and story for Visit Estonia is nominated in the global City Nation Place awards
After the past 18 months of unprecedented challenges in the tourism sector, we are delighted to hear that our work to develop the tourism brand strategy and story for Visit Estonia has been shortlisted in the global City Nation Place awards – the coveted specialist place brand and marketing awards.
Competing against entries from every continent, and from all sizes of cities, regions and nations, we’re delighted to have grabbed the attention of the jury, who recognised the creativity, innovation, and effective results of those shortlisted.
With a population of just over 1.3 million people, boasting one of the most tech-savvy societies in the world, Estonia – at the meeting point of the Baltics, Nordics, Europe and the East – has always punched above its weight. From its rocky beaches and ancient forests to its thriving capital, Estonia merits a place on anyone’s bucket list. With all of this at its disposal, Visit Estonia came to us keen to refocus the way it promoted travel to the country.
The new strategy and story focuses on Estonia’s unique relationship with time. From the long summer nights and the magical fifth season that sits between winter and spring to its fusion of old and new, what became clear was Estonia’s ability to flex both space and time. Speaking to free independent travellers – our key target – it’s not about being fast or slow, it’s about the time Estonia affords you. Whether that’s a weekend spent eating, drinking, and soaking up Tallinn’s buzz, or canoeing along melt waters through centuries-old forests.
With the awards ceremony taking place on 4th November, and tough competition in the category from Barcelona, Iceland, Saudi Arabia, Puerto Rico and Tel Aviv, watch this space for the final results!
