Our work for Leicester Square has been shortlisted for Best Place or Nation Brand at the 2019 Transform Awards
We’re kicking-off the year with the news that we’ll be returning to this year’s Transform Awards Europe to defend our trophy for Best Place or Nation Brand for the second year in a row. For ten years, the awards have honoured best practice in brand development and creative strategy across Europe. Each year the competition gets stiffer and 2019 saw a massive growth in the number and calibre of entries.
"The tenth anniversary of the Transform Awards, has been a record year for submissions. The judging was extremely thorough so this year has been very competitive. It is absolutely fantastic to see Lantern once more reach the shortlist."
– Andrew Thomas, Transform Awards
We’re delighted to return once again after a record haul of FIVE(!) Transform Awards in 2018 including gold for Best Copy Stlye/Tone of Voice, Best Visual Identity for a Charity, NGO or Not for Profit and for Best Place or Nation Brand. More on that here →
The ceremony takes place on 28th March 2019 where the winners will be revealed. Wish us luck and stay tuned for the results!
Known throughout the world as the beating heart of London’s West End, Leicester Square is a global icon, welcoming 250,000 visitors a day. Entertaining the capital 24/7 since 1670, it’s a historic destination that’s home to some of the UK’s oldest and most beautiful theatres, cinemas and casinos. Today, a cultural renaissance has emerged through significant investment in public spaces, a pioneering programme of events, some of the city’s finest new hotels and a vibrant selection of bars, restaurants and retail destinations.
Our new positioning of the Square as the heart of London and the home of entertainment informs the start of a targeted marketing strategy, designed to drive visitor numbers and enable the area to stand out against global and local competing destinations. Leicester Square expects over 70 million new visitors in the first three years that follow the opening Crossrail – and the new brand is part of an ambitious plan to attract this new influx of visitors.