Terzi Editions: New identity for luxury Turkish towel brand

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Woven from 100% Turkish cotton, Terzi’s hand finished towels are made for people who care about the details. Unique, modern geometric design blends with traditional artisan craftsmanship.


Fast-moving lifestyles need quick-drying towels

Launched in 2019, Terzi draw upon a wealth of history and heritage. Also known as Foutas, they have been used in the Middle East and Mediterranean for centuries. Traditionally, Turkish cotton grows longer than other cottons, making it more absorbent, quicker drying and more compact. Their uses have ranged from public bath or hammam towels to casual robes for relaxing at home. Today, they are designed to be functional enough to use at the pool, yet smart enough to carry to a bar.

Geometric design

The identity references the geometric, but often imperfect, mosaics and gridded patterns found within Turkish culture. The mark needed to be able to adapt to a printed label and embroidery as well as digital applications such as instagram and online. Alongside the logo, a functional monochrome colour palette works effortlessly with the many coloured patterns and designs of the towels themselves.

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Mediterranean style

Terzi have a range of editions that feature different thicknesses, lengths and drying times, making them suitable for a whole range of different uses. They fold down smaller than the average towel, meaning that bit of extra space in your carry-on luggage or your gym bag.

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Challenging the conversation around housing: New work for Community Led Homes

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Community led housing is a growing movement of people taking action and managing housing projects that build the decent and affordable homes that UK so desperately needs.


Homes for need not greed

Community Led Homes is a partnership project between the Confederation of Co-operative HousingLocality, the National Community Land Trust Network and UK Cohousing. The scheme provides training, funding and support for hundreds of group and individual developments across the UK. Just as the pioneering community led housing groups that have formed to date have and are demonstrating: there is power in numbers and in the future, community led housing will become a mainstream housing option.

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Building a future together

Community Led Homes approached Lantern to create an identity for the scheme. The idea was for it to be seen a kitemark for quality and socially led housing projects. The logo combines a simple architectural diagram of a house, open door and speech bubble reflecting the collaborative and open source nature of Community Led Homes. The bold logo is complimented by a bright and optimistic colour palette which captures the energy of the growing, grassroots movement.

Hope for housing

The movement has been born from frustrated people all over the country who have reached their limits with the status-quo housing industry. Rather than giving up and following convention, individuals have started to take matters in to their own hands.

But taking on the system and doing something new is hard. Community Led Homes aim to make community led housing as easy as possible for those that want to do it.

The movement is already having a hugely positive impact on communities across the country, proving that another way is possible and that there is hope. 

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We're hiring! Join us as a Senior Account Manager

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Account Manager
4+ years experience

Make your mark in an agency that's rapidly growing in size and reputation.


Introduction

Lantern is looking for a Senior Account Manager/Project Manager with 4+ years of experience to join the team in our fast-paced studio in London Fields. You'll be working across a range of creative branding and campaign-led projects, spanning sectors including placemaking, property, technology and social change.

You’ll be part of a company that’s growing rapidly in size and reputation. Shortlisted for Small Agency of the Year in 2018 and winner of nine Transform Awards for branding in the last three years alone, this is an opportunity to stake your claim on a young company with big ambitions.

About the role

This is a hybrid role spanning both Account Management and Project Management expertise. As part of a small team, and as the only non-designer in the studio, you'll be integral to the day-to-day operation of the business with the potential to help shape the studio as it grows.

You'll be responsible for delivering branding projects across a wide variety of clients and working with the team in the studio to manage multiple workstreams simultaneously. You’ll build and nurture strong relationships with Lantern’s customers, actively seeking opportunities for business development and organic growth.

You'll be expected to...

  • Serve aServe as the lead point of contact for clients within the agency

  • Write proposals, detailed timelines and fee estimates for client projects

  • Ensure creative teams are clearly briefed

  • Manage day-to-day project documentation such as status reports, meeting notes and detailed timing plans

  • Be responsible for the timely and successful delivery of creative projects

  • Set expectations with clients and provide solutions for any unexpected project blockers or challenges

  • Plan and prepare creative presentations and pitch decks

  • Report key revenue metrics to clients and the business

  • Work with the financial accountants to ensure billing is up to date

Main requirements

  • 4+ years experience as an Account Manager and/or Project Manager at a reputable branding agency

  • Demonstrable ability to communicate with senior client stakeholders

  • Solid experience with Keynote, MS Office, Google Docs and project management tools

  • Ability to be calm under pressure and juggle multiple projects at a time, whilst maintaining sharp attention to detail

  • Excellent listening, problem solving and presentation abilities

  • Strong verbal and written communication skills

Our culture

As a small, growing team, our culture is very important to us. We're underpinned by values of creativity, integrity, quality and humility.

The studio is lively and fast-paced so you'll need a good sense of humour, an open mind, and a work ethic in line with our ambition to maintain a world-class design standard. As a YCN member agency, there are regular training and speaking opportunities, as well as talks and events, to help you develop both personally and professionally.

We're a social bunch too – so we're looking for someone who's as comfortable working hard on a pitch as they are enjoying a ping-pong battle or post-work pint. 

Our environment

We're based in London Fields, at the heart of the capital’s emerging creative scene. As a member of WeWork, you'll have access to a range of benefits including free beer and cider on tap, regular events and offers from brands including Fitness First, Babylon health, Gympass and Busaba Eathai.

Salary

Dependent on experience.

Applications

Please email CV and cover letter to ryan@lanternlondon.com or click on the link below. Please note that we can only respond to those shortlisted for interview.

No agencies.

Lantern wins gold: Leicester Square awarded top prize for Best Place or Nation Brand

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We’ve defended our title for best Place or Nation Brand for the second year in a row. Our work with Heart of London Business Alliance for Leicester Square took home the top prize at this year’s Transform Awards.

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Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering Asia-Pacific, the Middle East, North America and Europe, the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment.

Leicester Square is an internationally renowned icon, with a quarter of a million people visiting the beating heart of London’s West End every day. However, when it discovered it faced stiff competition from neighbouring areas, the Heart of London Business Alliance focussed on a renewed place brand strategy.

Lantern was commissioned to deliver a brand strategy that would highlight Leicester Square’s credentials as an entertainment hub as well as its variety of unique attractions.

Research identified that although international audiences perceived the area as an attractive part of London, domestic tourists and Londoners saw it as a tourist saturated area – merely a gateway to the surrounding areas. The new brand, which judges called clear and characterful, cemented the icon’s reputation as the vibrant heart of the West End.

Thank you again to Emily, Mark, Keon and the rest of the team at Heart of London.

To read more on this year's winners, click here.

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If you'd like to know more about how we can deliver effective results for your brand, contact Ryan Tym on +44 (0)203 6332150 or email ryan@lanternlondon.com

Find your place: Lantern’s industry briefing on branding for place, travel and tourism

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From place to space, we look at destination branding and marketing trends across travel and tourism

To celebrate being shortlisted for 'Best Place or Nation Brand' at the Transform Awards Europe 2019 for our work with global icon, Leicester Square (and after winning the same prize last year for our work in Newington) we've released a limited edition newspaper on place branding and marketing.

The mini-briefing has been sent to key industry influencers and looks at a number of our recent projects in the sector, as well as several opinion pieces on trends in the sector – including our thoughts on the already clichéd world of branding and marketing in space tourism. 

From global destinations to local neighbourhoods, Find Your Place details our experiences in capturing the spirit of a place and revealing the character of the communities we’ve worked with. Whether it’s driving engagement with residents, or attracting investment and tourism for economic growth, we’ve worked with all kinds of stakeholders and governing bodies to create some award-winning work.

We've also launched a dedicated webpage to showcase our work in the sector, which you can find here.

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Copies of the newspaper are limited, but if you would like to receive one, please email placemaker@lanternlondon.com with your name, job title and address and we'll get one in the post.

New work: Choose Respect for Anti-Bullying Week 2018

Anti-Bullying Week 2018 promotes kindness and respect over bullying.

Back bigger than ever, Anti-Bullying Week 2018 aims to highlight the choices we all make in regards to how we treat each other. The scheme provides support to schools by helping to educated young people, staff, parents and other professionals about choosing respect both online and offline. Following a consultation with over 800 children, teachers and members of the Anti-Bullying Alliance, it emerged that a top priority was showing that bullying is a behaviour choice, and that children and young people can set a positive example by opting to respect each other at school, in their homes and communities, and online.

Highlighting choice

Bullying is a behaviour choice, and this year's identity highlights that, showing that negative interactions can be replaced with positive ones. We can respectfully disagree with each other but we do have to respect each other. Playful typography and doodle-like illustrations emphasise the many small decisions we make as well as showcasing everyones differences. The campaign is brought to life through animation and a support pack for schools including charity wristbands.

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#chooserespect

Throughout the week, social media was flooded with support from school children and adults alike, including a show of solidarity from celebrities such as Holly Willoughby, Robbie Williams, Rita Ora and many more. For the second year, Odd Socks day kicked off the week, which saw school staff and pupils proudly wearing odd footwear to celebrate their differences.

School Staff Award

This year also saw the launch of the new School Staff Award, which recognises outstanding staff support for pupils. Lantern designed the logo for the revamped scheme which can be found etched into the awards. This all took place at a launch event at the Speakers House, with speeches from the much loved CBeebies presenter Andy Odd-Socks and the Anti-Bullying Alliance.

We look forward to finding out the successes of this years campaign and are excited to continue working with the Anti-Bullying Alliance and National Children's Bureau. 

Find out more about the Anti-Bullying Alliance here.

Check out our campaign identity for Anti-Bullying Week 2015 here.

See our 'Power For Good' identity for Anti-Bullying Week 2016 here.

Take a look at our 'All Equal' identity for Anti-Bullying Week 2017 here.