Challenging perceptions to deliver a brand identity with attitude, for a fiercely independent neighbourhood that has defied expectation for over 50 years.

Transform Awards 2018 – Gold for Best Place or Nation Brand

Destination Branding

Brand Strategy
Brand Identity
Website design


Investing in the future

The area of Newington, near Ramsgate, has driven change and defied expectation for over half a century. Fuelled by the determination of its residents, today it's undergoing a resurgence thanks to a £1million investment from the Big Lottery Fund – and a neighbourhood of residents empowered to make the estate a better place.

Following a strategic and creative workshop with residents and committee members, we aligned the brand with values based on the people that make it – a resilient, proud and inspiring neighbourhood.


The estate of enablers

The new logo is designed to symbolise unity, leadership and independence within Newington. A flying flag is the perfect metaphor for this, as well as the positive change planned for the neighbourhood in years to come.

Intelligent wordplay and a series of creative headlines transforms the stereotype of an estate from something negative into a place that’s fiercely optimistic. This is reinforced by a suite of upbeat illustrations and a colourful brand system that’s easy to apply by committee members and residents alike.


Designed to work as an online community noticeboard, we created a website that is easy to update with the latest news and events. In addition, a range of promotional materials from banners to flyers and brochures to merchandise helps to increase awareness of the Lottery's £1million grant, also renewing the area's credibility and improving the chance of securing more funding in the long-term.



Brand impact

"We've always been a community of underdogs and right from the outset Lantern's attitude focused approach gave us a powerful personality. All the residents love it and are proudly flying the flag!"

Cara Thrope, Head of  Community Development , Newington Big Local


Raising the standard

A comprehensive guidelines document was produced as part of the process to ensure the Newington residents' committee were able to continue creating consistent and compelling marketing materials. 


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