Lantern brands fitness club and social enterprise Run Rural


The UK based running club approached Lantern to inject character and attitude into their identity

Run Rural brings friendly, non-competitive run coaching, fitness and wellbeing to rural communities. Currently based in the South East, the club aims to inspire people of all abilities to get outdoors, get active, get healthy and meet new people through running. 


The logo combines a running form with a tree, bringing energy and personality to the identity. The simple shape, core colour palette of black and white and slick typography is a nod to the minimal and accessible nature of running. 


Running is a fast growing sport with over 2.5 million participants in England, according to Sport England's recent report, and is increasing year on year. With our working lives becoming more and more sedentary, it's now more important than ever to get outside and get running!


We're excited to see the identity rolling out across advertising, running t-shirts, banners and social media, and look forward to seeing the club grow to reach and inspire even more runners.