Creating a brand for Norway's newest online job search business. With video profiles as standard and intelligent, optimised search, finding the right job has never been easier.
Brand and identity
User interface design
Launched in Spring 2016, Worktube exists to seamlessly connect the best candidates in any industry to the best roles in any business. Following months of intensive product development, we were approached by the Norwegian team to develop a brand that truly reflected the pioneering attitude and ambitions of the business. After workshops with key stakeholders, we developed a creative strategy of 'Connected Success' to underpin the brand expression.
The brand identity symbolises the synergy and fluidity between employers and employees, capturing the effortless simplicity of the product and the opportunity for customers to realise their potential. A bright, single-minded colour palette cuts through the competitive landscape to provide comms with a refreshing, ownable asset. Iconography builds on the fluidity of the logo while also reflecting the vernacular of streaming services and video playback.
Brand attitude is delivered using subtle word play to express the customer benefits of using the service for both employers and jobhunters. This, alongside the use of workplace photography, helps to humanise the brand and reflect the face-to-face emphasis of the product.
Alongside static and animated advertising, investor presentations and marketing material, we also worked closely with Worktube's UX and Design team to devise the look and feel of the service itself.
The project culminated in the delivery of a brand guidelines document to help in the delivery of a consistent and compelling identity system. Today, we continue to work closely with the team at Worktube, supporting them in the delivery of key print and digital marketing material.