WORKTUBE

Creating a brand for Norway's newest online job search business. With video profiles as standard and intelligent, optimised search, finding the right job has never been easier.

Sectors
Technology
Recruitment

Services
Brand and identity
Campaign development
User interface design

BRAND BUILDING

Launched in Spring 2016, Worktube exists to seamlessly connect the best candidates in any industry to the best roles in any business. Following months of intensive product development, we were approached by the Norwegian team to develop a brand that truly reflected the pioneering attitude and ambitions of the business. After workshops with key stakeholders, we developed a creative strategy of 'Connected Success' to underpin the brand expression.

 

BRAND EXPRESSION

The brand identity symbolises the synergy and fluidity between employers and employees, capturing the effortless simplicity of the product and the opportunity for customers to realise their potential. A bright, single-minded colour palette cuts through the competitive landscape to provide comms with a refreshing, ownable asset. Iconography builds on the fluidity of the logo while also reflecting the vernacular of streaming services and video playback.

 
BUFFERING_1.gif
worktube_advertising

Brand attitude is delivered using subtle word play to express the customer benefits of using the service for both employers and jobhunters. This, alongside the use of workplace photography, helps to humanise the brand and reflect the face-to-face emphasis of the product.

Alongside static and animated advertising, investor presentations and marketing material, we also worked closely with Worktube's UX and Design team to devise the look and feel of the service itself.

 
EMPLOYEEHAA.jpg

BRAND MANAGEMENT

The project culminated in the delivery of a brand guidelines document to help in the delivery of a consistent and compelling identity system. Today, we continue to work closely with the team at Worktube, supporting them in the delivery of key print and digital marketing material. 

 
worktube_guidelines

RELATED WORK

   Space Shack   Branding a property developer   that's reshaping London living →


Space Shack
Branding a property developer that's reshaping London living →

   Dover Big Local   Branding the town's historic past and its vibrant future   →


Dover Big Local
Branding the town's historic past and its vibrant future →