Health and fitness

Brand and identity
Campaign development
Website design


Re-energising a team of one-to-one personal trainers driven by science, powered by performance and proven by intelligence.

Intelligent. Personal. Training.

Based in London’s Soho, the team of personal trainers resident at this athlete-grade gym work with city professionals, celebrities and some of the UK’s best known sportsmen and women.

Following a strategic review, Lantern was approached to rebrand the business from the ground up, delivering a new creative direction which now captures the brand's focus on intelligent, science driven training methods and degree level insight from their team of PTs.


Brain meets brawn

From a monogram inspired by the skeleton formula of molecular structures, to creative messaging led by the team's unique combination of intelligence and performance, the high energy graphic system is designed to be vibrant and energetic.


Brand impact

“The new branding and website have re-energised our business and the customers are absolutely loving it. Lantern were a pleasure to work with and captured our positioning perfectly. Their free beer policy was an added bonus!”

Anthony Purcell, Director, PerformancePro


A future framework

As part of the Brand Management phase, we developed comprehensive guidelines for internal and external use. During rollout, we helped to manage third party agencies, ensuring consistent implementation across the brand's print and digital channels.


Related work