CRAFTED BY THE WATER
The visual identity is underpinned by the core proposition ‘Minutes from the City, metres from the water’. This is accompanied by a suite of creative headlines such as ‘crafted by the water’, and ‘close to the City, connected to the world’. A neutral colour palette of earthy tones and concrete grey is a nod to the development’s unique location. Highlights in bright red reference the London red brick of the development’s architecture, whilst a bespoke suite of icons combine style and functionality.
The branding comes together in the brochure design, which is divided into three sections through a bespoke tab system. A second shorter brochure was created to give a snapshot overview of Three Waters.