DOVER BIG LOCAL
Working with the community to create a kitemark for Dover's ten year, £1million regeneration programme, reflecting its historic past and vibrant future.
Brand and identity
Following a competitive pitch, we were appointed by Dover Big Local to develop the brand identity for their £1million regeneration project, helping the local community to shape Dover's future.
Through a consultation process with residents and businesses, we helped the organisation to define its brand values – to unify, energise and inspire the town, before embarking on the creative process of delivering the new identity.
Designed to reflect the architecture of the town's most historic landmarks, including Maison Dieu, St. Mary's Church and Dover Castle, the icon also holds five rings to reflect the five areas of focus for the regeneration project.
Dover Big Local's plan addresses the local economy, arts and culture, sports and leisure, environment and green spaces as well as communications in the town. The ripple effect of this investment will go beyond the town centre itself – something the five rings also represent.
Alongside the identity, we developed a series of creative headlines utilising the letter 'D' to reinforce the values of uniting, energising and inspiring the town. This brand language will inform corporate communications and public facing marketing and merchandise until 2025.
The verbal identity was combined with a vibrant colour palette and guidance on lifestyle photography to capture the youthful outlook for the town and engage with its younger residents.
“The new logo has the potential to develop beyond its initial purpose as a logo for Dover Big Local into a symbol for Dover as a destination, especially given the town's ambitions to develop and enhance its tourist offer”
Clare Smith, Dover Big Local
A comprehensive guidelines document outlines the identity usage for Dover Big Local and its partners.
Following its launch in September 2015, we are looking forward to continuing our relationship with the town as the scheme progresses over the coming decade.