Three projects across five categories make up Lantern's shortlisting, with nominations for Primephonic, Primal Roots and Newington
We couldn't think of a better way to kick-off the new year than with the news that we've been nominated for a whopping five Transform Awards. For nine years, the awards have honoured best practice in brand development and rebranding across Europe, rewarding excellence across the whole brand development process. Organisers commented that 2018 saw a continuation of growth in entries in the Transform Awards and that the calibre of submission this year had been outstanding. As such, we're delighted to be recognised in what judges described as some of the most competitive categories.
"The judging was extremely thorough so this year has been very competitive. It is absolutely fantastic to see Lantern reach the shortlist in five separate categories with three different clients"
– Andrew Thomas, Transform Awards
We're returning to defend our trophies for Best Creative Strategy and Best use of Copy Style / Tone of Voice, after a haul of three awards at last year's ceremony. More on that here.
Our nominations are listed below, with the ceremony taking place at London's Hilton, Park Lane on 26th March, so stay tuned for all the results!
- Best Creative Strategy
- Best Use of Copy Style / Tone of Voice
Launched in 2014, Primephonic is a global classical music platform, based in the Netherlands. Until this year, the product offer simply consisted of an online store, providing over 100,000 high quality recordings of classical music, in one of the finest catalogues available. To coincide with the launch of their new streaming service, alongside a move into live events and experiences, Lantern was approached to strategically reposition the brand and redefine its messaging.
- Best Strategic or Creative Development of a New Brand
- Best Visual Identity by a Charity, NGO or Not-For-Profit
Based in the woodlands of England, Primal Roots is a pioneering fitness and wellbeing bootcamp rooted in a pursuit for external and internal strength. From nutrition and mediation, to mimicking animal movements or using trees as gym equipment, the classes are designed to unleash everyone’s potential through the power of nature. Working closely with charities, the social enterprise offers health and fitness training, as well as employment opportunities, to those suffering from homelessness, addiction and mental illness.
- Best Place or Nation Brand
The estate of Newington, near Ramsgate, has driven change and defied expectation for over half a century. Built in the 1950s, it has historically suffered with high crime and anti-social behaviour alongside poor levels of health and education. In 2011 was identified as one of the country’s least funded and neglected areas. Five years on, The Newington residents’ committee approached Lantern with the challenge of redefining the place brand. Right from the start we involved the neighbourhood in the branding process, from immersive, strategic workshops to key creative presentations.