Thousands of work hungry graduates, hundreds of industry professionals and one hot and sweaty event space. Smells like New Blood.
Last week saw that time of year, yet again, where hoards of students descend upon Shoreditch to showcase their talent to the creative industry.
Lantern headed down to check out this year’s offerings. Each year we’re amazed at the amount of brilliant work and ideas crammed into the space and this year was no exception.
From packaging to animation to branding and even a miniature caravan, we were spoilt with variety and exceptional creative thinking. Here’s our top 3 graduates to look out for in the future.
University of Central Lancashire
Harry's brand refresh for Odeon demonstrates a visually sophisticated and commercial solution for an established brand. All done without changing the logo or typeface! Harry also won a D&AD pencil for his
Harry also won a D&AD pencil for his 'All' beauty product branding.
This provocative and suggestive brand campaign for Royal Opera House instantly caught our eye. From ads to tickets and packaging, we love how this risqué idea has been communicated across different touchpoints (no pun intended).
Nottingham Trent University
Inspired by the Barbican, Steph's refined typeface and specimen booklet caught our eye for its high level of craft and execution. The Barbican is close to our hearts as our office overlooks the complex in all its brutalist beauty.
We're looking forward to seeing what the rest of 2016 brings not just for these three, but all the talented graduates at D&AD New Blood.
Top image courtesy of D&AD