Lantern designs this year's drinks industry report, helping urban centres create a successful, safe and vibrant night-time economy.
An exciting and attractive night-time economy is important for many towns and cities across the UK. But it must be safe, well managed and welcoming for all members of the community. Alcohol-related anti-social behaviour is often a problem, ruining a buzzing high-street atmosphere . The report sets out steps and guidance, based on the experiences of two successful towns, for businesses and authorities to nurture and cater their night-time economy to everyone from teenagers to pensioners.
We were commissioned by think-tank, BritainThinks to create an engaging design to present the report both for print and online. In line with the report, it was important to showcase a thriving evening scene made up of a variety of businesses and activities, not just focusing on bars and pubs.
The result is a bustling street that features on the front and back cover as well as an accompanying theme that is thread throughout the document. Iconography and full page infographics were designed to help communicate the findings, which could also be used in presentations and on social media.