New work: Choose Respect for Anti-Bullying Week 2018

Anti-Bullying Week 2018 promotes kindness and respect over bullying.

Back bigger than ever, Anti-Bullying Week 2018 aims to highlight the choices we all make in regards to how we treat each other. The scheme provides support to schools by helping to educated young people, staff, parents and other professionals about choosing respect both online and offline. Following a consultation with over 800 children, teachers and members of the Anti-Bullying Alliance, it emerged that a top priority was showing that bullying is a behaviour choice, and that children and young people can set a positive example by opting to respect each other at school, in their homes and communities, and online.

Highlighting choice

Bullying is a behaviour choice, and this year's identity highlights that, showing that negative interactions can be replaced with positive ones. We can respectfully disagree with each other but we do have to respect each other. Playful typography and doodle-like illustrations emphasise the many small decisions we make as well as showcasing everyones differences. The campaign is brought to life through animation and a support pack for schools including charity wristbands.



Throughout the week, social media was flooded with support from school children and adults alike, including a show of solidarity from celebrities such as Holly Willoughby, Robbie Williams, Rita Ora and many more. For the second year, Odd Socks day kicked off the week, which saw school staff and pupils proudly wearing odd footwear to celebrate their differences.

School Staff Award

This year also saw the launch of the new School Staff Award, which recognises outstanding staff support for pupils. Lantern designed the logo for the revamped scheme which can be found etched into the awards. This all took place at a launch event at the Speakers House, with speeches from the much loved CBeebies presenter Andy Odd-Socks and the Anti-Bullying Alliance.

We look forward to finding out the successes of this years campaign and are excited to continue working with the Anti-Bullying Alliance and National Children's Bureau. 

Find out more about the Anti-Bullying Alliance here.

Check out our campaign identity for Anti-Bullying Week 2015 here.

See our 'Power For Good' identity for Anti-Bullying Week 2016 here.

Take a look at our 'All Equal' identity for Anti-Bullying Week 2017 here.