Our work for Growth Rings took home the top prize for best creative strategy at last night's ceremony in London.
The project also picked up a silver for best rebrand to reflect a changed company mission and a highly commended for best copy style/tone of voice. For eight years, the awards have honoured best practice in brand development and rebranding across Europe, rewarding excellence across the whole brand development process. We're delighted to be recognised in what judges described as some of the most competitive categories.
The judges praised the project's creativity and authenticity, commenting "Growth Rings is a remarkable business; as well as crafting fine oak flooring, furniture and homewares, it also provides education and training opportunities for those met with barriers to employment.
To highlight its social mission, Growth Rings enlisted Lantern to reposition the organisation, showcasing its heritage and craft alongside its noble approach to social responsibility. Lantern delivered with aplomb.
Key to the brand concept was the provenance of wood used by Growth Rings. Hand selected from the forests of France, the surface of the company's oak acts as a rich tapestry of bullet holes, bomb damage and the weathered scars from some of history's greatest storms.
Strength in the face of adversity – of the wood and the trainees who work with it – proved the perfect theme, and it emanates throughout the rebrand".
With a record breaking year in terms of companies entering and number of entries, we're thrilled with the wins and look forward to shaping the Growth Rings brand into the future.
To read more on this year's winners, click here.