Powered by intelligence, proven by performance — a new brand for PerformancePro

Re-energising a team of one-to-one personal trainers driven by science, powered by performance and proven by intelligence.

We're proud to reveal the new look for London based personal training gym, PerformancePro. Based in Soho, the team resident at this athlete-grade studio work with city professionals, celebrities and some of the UK’s biggest sportsmen and women.

Following a strategic review, Lantern was approached to rebrand the business from the ground up, delivering a new creative direction which now captures the brand's focus on intelligent, science driven training methods and masters level insight from their team of PTs.

Leading the rebrand across print and digital channels, Lantern's Director, Ryan Tym, said: "From a monogram inspired by the skeleton formula of molecular structures, to creative messaging inspired by the team's unique combination of intelligence and performance, the high energy graphic system is designed to be inclusive, vibrant and fun."

PerformancePro Directory Anthony Purcell added: "The new branding and website have re-energised our business and the customers are absolutely loving it. Lantern were a pleasure to work with and captured our positioning perfectly".