The world's most beautiful, sustainable font
We are delighted to announce our partnership with advertising giant Grey London and high street stationery retailer Ryman to promote their new, sustainable font, Ryman Eco.
Last year, Grey London and Ryman developed a new, free, sustainable font which could considerably reduce global ink consumption. Developed in partnership with world famous type foundry Monotype, their designer, Dan Rhatigan crafted characters made from fine key lines rather than a single solid stroke. At display size, the gaps in these letters are visible but at 8, 9 or 10pt, they are filled by ink splatter or bleeding, making it look like a normal serif.
Saving the world, one letter at a time
In tests carried out using Monotype's Font Explorer Pro tool, Ryman Eco used around 30% less ink than Arial, Times New Roman, Georgia and Verdana, and Grey is now adopting it as its default font. If the rest of the world followed suit, it could save over 490 million ink cartridges and 15 million barrels of oil.
To promote the font, Grey created the Alphabet Poster Project, handpicking 26 leading typographers, designer and illustrators to each celebrate one letter of the eco-friendly alphabet through a unique poster design.
We're incredibly proud to say that Lantern Director, Ryan Tym, was selected to take part and can reveal his playful poster for the letter 'R', below.
Bringing character to the character
Ryan's poster aims to capture the joy of doing good, when someone prints using Ryman Eco. The finished result is designed to reflect a smiling printer, powered by tree roots, happy in the knowledge that it is helping the planet.
The fantastic project culminated in a unique exhibition of the posters in woodland outside of London, which is captured in Grey's video below – also featuring a sneaky vox-pop from Ryan!
See the full gallery of posters and discover more about Ryman Eco at rymaneco.co.uk