We're incredibly excited to reveal the campaign identity for this year's Anti-Bullying Week, following our work with the UK's Anti-Bullying Alliance. The branding began rolling out nationally this week, as the official campaign video premiered in front of 100,000 One Direction fans on the big screens of their sell-out Cardiff concerts.
Getting voices heard
Each spring, the Alliance publishes a survey for children and adults to help determine the theme for the week and this year, there was a strong call to focus on how to speak out about bullying. The organisation's own research found that over half of children still don't know who to turn to if they – or someone they know – are being bullied.
Communicating loud and clear
With over 16,000 children absent from school each day due to the effects of bullying, the striking black and white campaign also aims to encourage 'talking schools' where all children and young people are given a safe place to discuss bullying and other issues that affect their lives.
Lauren Seager-Smith of the Anti-Bullying Alliance said: "We need to empower children and young people to Make a Noise about bullying – wherever and whenever it happens. Through Anti-Bullying Week we will give teachers the tools they need to respond quickly and effectively to resolve bullying when it happens, and parents and carers the information they need to support their children with these issues".
The campaign identity has one key message – to encourage children to speak out against bullying. With so many young people suffering in silence, it was important to express the theme of making a noise as simply and clearly as possible, allowing those affected to finally have the courage to stand up and say 'No!'.
The logo highlights this word, which is then extracted and applied to messaging ranging from posters to stickers and social media avatars. The campaign will encourage young people, celebrities and partner organisations to change their profile pictures for the week, which runs from 16th to 20th November.
The campaign is supported by Barclays and hosted by leading children's charity, the National Children's Bureau.
Watch the official 2015 campaign video below, directed by Lee Cheney and starring Chloe-Rose Cowan, or for more information on this year's theme, visit anti-bullyingalliance.org.uk, follow on Twitter @ABAonline or use the hashtag #antibullyingweek.