To celebrate Lantern becoming an approved corporate partner of CharityComms – the membership network that's designed to raise the standards of third sector communications – we have released a limited edition newspaper on design, brand and business issues in the sector.
The mini-briefing has been sent to key industry influencers and looks at the current creative revolution in charity branding, marketing and communications. The paper addresses our findings that the number of charities on the UK's Consumer Superbrands Index has risen 70% in the last three years and also looks at how technology, social media and re-thinking the traditional integrated campaign are helping to drive success in the sector. We've also thrown in a few of our favourite projects for good measure.
"Analysis of the UK Consumer Superbrands Index shows that the number of charities listed has increased by 70% in the last three years. Of the 17 charities making the list in 2015, 76% have undergone a rebrand or repositioning in the last decade".
Brighter Times, Edition 1
As part of our membership to CharityComms, we are pleased to offer a 20% discount on our standard fees to member organisations and thanks to our continued work with clients including the Muscle Help Foundation, National Children's Bureau, The Printing Charity and the Anti-Bullying Alliance, we're backed by some lovely testimonials. You can find out more here.